Get a release to film at each location and with the specific techs on camera.
A ยท Office & Team Morning, first thing
Do this before you leave for jobs while everyone's clean and together. This is your "team credibility" + banner footage.
- โMorning team meeting โ candid Fly-on-the-wall of Ray/Tyler briefing the crew. Wide + a couple of tight reaction faces.
- โTeam portrait โ hero Everyone in clean shirts + caps. Group in front of trucks/office. Locked-off wide AND slow-push. Grab individual hero portraits too.
- โTrucks / vans โ clean beauty Static beauty passes of labeled, shiny trucks. Doors opening, gear pulled out, techs loading up.
- โDRONE โ convoy leaving Vans pulling out of the lot / rolling to a jobsite. Overhead + low chase. Get this early while light + trucks are clean.
- โOffice details BPI-certified signage, logo, whiteboard/dispatch, phones, hands on paperwork. Establishes "real local company."
B ยท Diagnostics Highest priority
The differentiator โ it makes the "we test, we don't guess" argument visually. Give it the most coverage.
- โBlower door setup The hero diagnostic image โ red fabric + fan framed in the doorway. Wide reveal + tech dialing it in.
- โManometer / gauge readings Over-shoulder + macro of the gauge (blur the numbers). Tech watching, reacting.
- โThermal / infrared camera Screen showing hot/cold zones = your "heat mapping" visual. Over-shoulder + the tech scanning a wall.
- โPan / pressure testing Whatever pressure-differential test they run that day โ capture the tech + the readout.
- โHandheld instruments Moisture meter, particle counter, VOC tester in hand against a wall/vent. Macro of the readout + focused face.
- โInspect step โ documenting Tech taking photos on a phone/tablet, writing notes, pointing at a problem. This IS your VSL "Step 1: Inspect."
- โTool + hands macros Slow detail passes of the diagnostic kit โ sells the "state-of-the-art testing" story.
C ยท Crawl Space / Attic Big before/after
Your Proof Teaser lives here (mold, dark sheathing, damaged insulation) AND the encapsulation transformation. Shoot the ugly before AND the clean after.
- โThe "before" โ the shock Rough crawl space: standing water, dark/moldy sheathing, falling or contaminated insulation, droppings. The "homeowners are shocked" footage.
- โTech entering โ dramatic Crawling in with a headlamp/light into the dark. Moody, cinematic entry.
- โEncapsulation "after" โ hero Clean white vapor barrier, precisely laid. The transformation payoff โ match a "before" framing if you can.
- โAttic problems Dark sheathing, hanging/falling insulation, air-leakage points. Feeds the "hidden problems up there" hook.
D ยท Insulation Install Film if scheduled
Spray foam is the most visual. Blown-in is a good secondary.
- โSpray foam application Suited-up tech, the gun, foam expanding on the cavity. Macro of the foam + wide of the tech working.
- โBlown-in insulation Hose filling a cavity/attic, machine running, tech feeding it.
- โBefore/after depth Thin/bare vs. fully insulated โ a simple visual "fix."
E ยท Grabs, Details & the Human Beat Fill the gaps
Connective tissue + the CTA moment.
- โPPE / suiting up Respirators, gloves, tyvek going on. Reads as "serious, safe pros."
- โHomeowner-facing moment Tech explaining/pointing something out to a homeowner. Serves the CTA: "clear explanation, no pressure, just clarity."
- โVerify step Post-work re-test / final walk-through / handing over a report. Your VSL "Step 3: Verify & Report."
- โDetail montage grabs Hands, labels, gauges, boots on a ladder, truck logo. Slow, clean, gradable.
๐ฑ Hand to the crew (iPhone only)
Not your pro coverage โ the gritty look is the point.
- โCritters / contamination Ask the team to grab phone clips + photos of critters, droppings, damage โ that "gritty, paranormal" feel. Skip cleanouts entirely.
VSL Outline โ Shots
Every visual beat in the outline has coverage.
| VSL section | Covered by |
|---|
| 1 ยท Hook โ "what's happening up there" | C: attic/crawl problems, tech entering the dark |
| 2 ยท Proof Teaser โ mold / critters / insulation | C: before shots ยท iPhone critter clips ยท D: damaged insulation |
| 3โ4 ยท Origin / one-part-fixes | B + D: single-trade work in isolation (talking-head carries it) |
| 5โ6 ยท "If you're not testing, you're guessing" | B: full diagnostics block โ the whole argument |
| 7 ยท Real problem โ air/moisture/pressure | B: thermal, pan test, moisture meter, gauges |
| 9 ยท Framework โ Inspect / Test&Fix / Verify | B (Inspect + Test) ยท C/D (Fix) ยท E (Verify & report) |
| 11 ยท CTA โ inspection, photos, clarity | E: homeowner-facing moment ยท A: team credibility |